The question that we all have when it's time to sell a property.
The truth is that there is no ONE specific way or measurement to gauge who is best for you, it truly comes down to the owner and what their requirements are.
Now here are a few things that we know to be TRUE, and are our main points of focus when creating an Agent Shortlist for you.
1. Who is the 'biggest' Agent in your area
Quiet often we see the same mistake of vendors handing their property over to who they would consider the 'biggest' and most 'popular' AGENCY in their area whilst, completely dismissing which agent within that branch will actually be in charge of selling your property.
We have seen this happen far too many times, when the property owner contacts the main agency in their suburb to list their property for sale, without considering which agent within that agency will actually be in control of the sales process. Often times, if the main agent is quite busy, the property may get palmed off to a younger / less experienced agent with less potential buyers and negotiation tactics which can have a dramatic impact on the sale outcome
2. Who can get you the highest sale price
Below are 3 metrics which we often use when determining which agent will be able to achieve the highest sale price for you
- Who has the highest AVERAGE sale price across all listings inside the last 12 months
- Who has the suburb RECORD
- Who has the best recent sales results
Whilst the agent that holds the suburb record isn't nessacarily a reliable indicator as to who is the better agent for the majority of properties, it gives us good insight into the type of properties that they are selling; as well as the clientel that they are working with and have access to. We find this particularly important across the more exclusive suburbs and the suburbs that have a larger disparity in price range from the top to bottom end.
Meanwhile, the agent with the highest average sale price in your suburb along with the most impressive recent sales is a great way to determine that they will be able to also achieve a high sale price for your property as it shows they have access to buyers with a higher budget, along with the negotiation skills to match.
3. Number of properties sold in the last 12 months and Average days on the market
The above two metrics ultimately tie hand in hand and are what we like to call the 'icing on the cake' when it comes to securing a list of the top 2-4 agents in your area. The importance of these two figures lie in the fact that we can successfully indicate if an agent can turn a property around in a timeframe this is in line with the suburb average, allowing us to understand that they have access to potential buyers that are in the market or have missed out on a previous listing.
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